Have you turned into your own boss? If the answer is yes, you certainly understand that marketing is difficult. However, modern technology allows you to spread your business much faster. Online video marketing is one of them. Keep reading and you will gain valuable advice on making video marketing a part of your business plan.
If you decide to use YouTube to share your videos, take advantage of the editing features available on this site. For example, it’s possible to add annotations onto your videos. Perhaps you want to add some extra detail about the product, or you wish to promote it further with a special coupon code.
Offer the best content you can in order to make your videos catch on. It’s not about expensive equipment. People will watch a video that is just okay if it contains relevant information that is important to them. Bearing this in mind, do your best to buy the most camera you can afford to shoot with.
Do not expect customers to watch a video that is longer than 20 minutes. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.
When producing video content, don’t fret too much about production values. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.
Do you think you have a thorough understanding of video marketing now? Use your newfound knowledge to watch your profits soar! The possibilities are endless. Why not start today?
