If you believed that email was no longer an effective marketing technique, you were wrong! While solicited emails have been around for as long as the Internet, that doesn’t mean it’s a dead form of marketing. Marketers are always reinventing and rethinking ways to make email marketing new, exciting, and even more effective. Read on for tips on how email marketing can work for you.
You should not send out emails unless you have the authorization to do so from your customers. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
Stay consistent. Your emails should use the same logo and colors. Ensure the font you’re utilizing can be read easily. After you send out a few emails, people will recognize it and will start to pay attention. Familiarity counts even more for email marketing campaigns than it does for other businesses.
Get permission if you are going to contact customers by email. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.
To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. When you send these kinds of newsletters, not only will your readers enjoy participating, they might refer their friends. In fact, a referral program is a great way to grow both your email base and your customer base.
Try to enhance your campaigns for email marketing with not just active feedback, but passive feedback, as well. Active feedback means things like customer opinions or suggestions. Passive feedback is much more subtle and not noticeable to the reader. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
As said previously, business owners must use proper protocol with email marketing. When you don’t respect your clients, they will leave your email list. The advice set forth in this article will keep your customers happy and not annoyed.
